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American Idol Fundraiser Generates Buzz for "Mosquito Nets for Malaria" |
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Tuesday, 03 March 2009 |
American Idol’s inaugural and star-studded fundraiser termed, “Idol Gives Back” debuted in April 2007 and raised over $76 million dollars. The special’s goal was to raise money for impoverished communities throughout Africa and the United States, including those who were affected by Hurricane Katrina. All ticket proceeds were donated to the fund.
Viewers were encouraged to make donations via the internet and toll-free telephone lines. Sponsors of the show, such as AT&T and Coca-Cola, donated money to the Charity Projects Entertainment Fund, which in turn distributed the monies to various charities throughout Africa and the United States. One of these charities was Malaria No More, an organization that provides mosquito nets and other essential resources to aid in the prevention of malaria.
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